Customer Relationship Management (CRM) is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty. True CRM brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time. This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and up-selling opportunities to target marketing strategies to competitive positioning tactics.

SugarCRM is the market leading commercial open source CRM application, delivering a feature-rich set of business processes that enhance marketing effectiveness, drive sales performance, improve customer satisfaction and provide executive insight into business performance.

By leveraging SugarCRM's open source CRM software with Business People First planning, implementation and support services, even smaller businesses can afford an enterprise-class CRM solution with no capital expenses, no hardware to maintain, no software license fees, and no need for on-site technical personnel, although on-premises solutions are also available if desired.

For more information on Business People First's open source CRM solutions, please contact us.

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